Monday, September 30, 2013

You Google Yourself, and That's Okay

By Peter Kafka

The Internet is great because it opens up new vistas, letting you learn all sorts of stuff about people and things in far-flung corners of the world.

And also, you can Google yourself.

Which lost of you do; 56 percent of Web users told Pew Researchers last spring that they "self-search."

That's down slightly from 2009, but up from 22 percent in 2001, when maybe people were preoccupied watching Jon Woo/Clive Owen BMW adds.

But if you feel at all embarrassed about your preoccupation with yourself, this may make you feel better: Self-searchers tend to be younger, better-educated and more affluent than the general population.





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